Wherever you are located, Hunan Standard Steel Co.,Ltd can provide a long term, cost effective solution, to suit your needs. In coordination with our overseas agents located worldwide we can provide constant assistance throughout a project.
Requirements of becoming a oversea agents
a. Has certain experience of steel related industry
have a good network and good contacts. A agents who have established contacts in steel pipe field. While this does cut us out of the process to some extent, we can ensure that we remain part of some key processes and even attend important meetings in person. Recruiting an overseas agent does not mean that we just let them get on with it. We will need to stay involved and this should include building relationships with important customers over time.
b. Research around before choosing a agent
It"s very important to undertake due diligence before signing up an overseas agent. Besides, Other important things to take into consideration are the spread and experience of the agent"s sales force and the agent"s ability to provide an after sales service if required.
c. Take it one step at a time to limit risk
In order to mitigate the risks, it may be sensible to limit the initial territory for the agent and, we have a range of different products, avoid giving the agent the right to sell all of them until they"ve proved themselves. And include some target sales figures in the agreement. These can be updated as time goes on.
d. It"s important that a agent loves our product
Love of the product definitely helps in all ways. I believe when you do have a product that the agent really feels is something they enjoy selling and talking about, half the job is done.
e. Knowledge of the agent market
have good knowledge of the local market. Good agents should be able to assist you in your marketing program and give you the benefit of their local market knowledge.
Conditions as a agent
1.History with other customers
2.Relevant product or service knowledge
5.Product or service mix
7.Sales capability and marketing policies
9.Location and facilities
The role of an agent
Agents do not take ownership of goods but act as a representative of the supplier. They are also engaged by exporters of services to represent them in overseas markets.
An agent is generally paid by the exporter based on a commission of sales value generated. The exporter receives orders for customers from the agent but then delivers goods or services directly to customers, invoices the customers, and collects payments from the customers. The exporter is also responsible for setting the selling price, although the agent will likely provide input on local market conditions to help the exporter decide on pricing.
Agents are generally based in the export market and often represent several complementary product or service lines. They may operate on an exclusive basis, as the sole agent for a company’s goods or services in a specific export market, or as one of a number of agents for the exporter in that market –that is, on a non-exclusive basis.